Jessica Alba in a New Movie? Valentines Day.

For a business that is notoriously slow to develop groundbreaking creative projects, the film industry can be remarkably quick when it comes to cashing in on proven success. Thus, when the romantic comedy He’s Just Not That Into You — timed for release to capitalize on Valentine’s Day earlier this year — grossed an estimated $94 million for New Line Cinema / Warner Brothers, the company decided to prepare something similar for Valentine’s Day next year, reports the New York Times.

Since He’s Just Not That Into You featured an ensemble cast of notable actresses (Drew Barrymore, Jennifer Connelly, Scarlett Johansson, Jennifer Aniston), the new project, imaginatively titled Valentine’s Day, hopes to pack Julia Roberts, Anne Hathaway, Jennifer Garner, Jessica Alba, Jessica Biel, and Shirley MacLaine into a storyline about “would-be romantics working their way through a tangle of circumstances in Los Angeles.” None of the women have signed on yet, nor has the company’s director of choice, Garry Marshall, nor has Ashton Kutcher, whose name has also been floated, but potential Green Lantern Bradley Cooper has agreed to play a man in the movie.